Overview
Anadolu Marketplace is an emerging online platform designed to connect artisans from Turkey with a global audience, addressing the growing demand for authentic, handmade products. With the rise of e-commerce, especially post-pandemic, consumers increasingly seek unique, quality items that tell a story. Since our soft launch in early 2025, we’ve successfully onboarded over 500 artisans, facilitating thousands of transactions totaling $150,000 in revenue within the first 18 months. The platform features user-friendly navigation, secure payment options, and distinct categories for products, allowing for a seamless shopping experience. To date, we've invested significant resources into website development and marketing; however, we recognize the need for further capital to scale our operations and enhance market reach. Therefore, we are seeking an investment of $300,000 to propel our growth, attract more artisans, and improve customer engagement. The idea has moved beyond theory; now it needs capital, structure and commercial pressure. We are raising capital to expand our innovative online marketplace, which connects local artisans with customers worldwide, enhancing global visibility…
Use of funds
The requested investment of $300,000 will be allocated as follows: 50% for marketing campaigns to increase brand awareness and user acquisition, particularly through social media and partnerships with influencers; 30% for enhancing the technological infrastructure of our platform, enabling better performance and user experience; and 20% for operational costs, including hiring additional staff for customer support and logistics management.
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